But basically, the broadcasters don’t always sell all the advertising space that they have available. If you’re watching television, you might not notice something’s a PSA versus a commercial spot. Minkalis: PSAs very much look and feel like a commercial advertising. IdeaRocket: What is the difference between a broadcast commercial and a PSA? There’s so many different causes that you can feel passionate about and help get exposure for through the use of public service announcements. Minkalis: I’ve been personally involved in public service announcements for several decades. IdeaRocket: How did you get into working with non-profits and PSA videos? IdeaRocket sat down with Annette Minkalis, Partner and Executive Vice President of Connect360, to learn more about how nonprofit organizations can leverage PSAs to raise awareness.
When done right, PSA videos can help organizations expand their reach and raise awareness though free earned media.Ĭonnect360 Multimedia, a media placement agency, specializes in helping nonprofits secure the best exposure for their PSA videos across both local and national networks. Producing PSA video comes with its own set of rules of what you can and can’t include, different CTAs, and a different strategy for measuring success. Although PSAs may look and feel like broadcast commercials, they’re actually quite different. PSA videos, or public service announcements, are messages created by nonprofits and other organizations to raise awareness and educate the public on relevant causes and issues.